Product Growth Management

Learn everything you need to become an effective Product Growth Manager

Course Description

You will develop the skills to drive product growth by mastering user acquisition, engagement, retention, and monetization strategies. This course explores key growth frameworks, data-driven decision-making, and experimentation techniques essential for scaling products successfully.

Throughout the program, you will apply practical methods to analyze user behavior, optimize conversion funnels, and execute growth initiatives. Hands-on exercises and real-world case studies will reinforce your learning, ensuring you can tackle growth challenges effectively.

By the end of this course, you will have the knowledge and tools to create and implement impactful growth strategies, helping businesses expand their reach and maximize product success

Requirements:

Basic Computer Skills
Little or no work experience
Fundamental Understanding of Project Management
A willingness to learn, experiment, and continuously improve
Ability to commit at least 4-5 hours per week

Target Audience:

Product Managers
New Joiners
Data analysts
IT Professionals
Business Consultant
Student and Recent Graduates
Anyone in the Business Improvement
Anyone looking to transition

Overview & Gain:

Program Outline: [16 Weeks of Practical Based Training & Mentorship]

1-on-1 Career Roadmap Plan driven with Data & Market Gap Analysis.
Market Focused Practical Based Training: 4 weeks.
Market Focused Practical Hands-On Coaching on global projects: 12 weeks.
Market Preparation – CV & Interview Prep [LinkedIn Optimization]: 3 weeks.
Work on international and global project accounts.
Work with Industry Experts under 1-on-1 guidance.
Interview Support towards landing a job to start your new career transition.
One month of Job Support – Once You Secure a role.

Week 0: Career Gap Analysis & Roadmap Planning

1-on-1 with a Specialist to understand your career needs.
Create a detailed 2-3 years career transitioning plan and how this program can kick start that short term and long term journey.

Week 1: Foundations of Product Growth

Session 1: Introduction to Product Growth Management
Session 2: Growth Models & Frameworks

Week 2: Acquisition & Activation Strategies

Session 3: Data-Driven Acquisition Strategies
Session 4: Optimizing User Activation & On-boarding

Week 3: Retention & Engagement Optimization

Session 5: Customer Retention & Churn Reduction
Session 6: Personalization & User Engagement

Week 4: Monetization & Experimentation

Session 7: Revenue Models & Pricing Strategies
Session 8: Growth Experimentation & A/B Testing

Week 5: Scaling & Expansion

Session 9: Scaling & International Expansion

Week 5 - Week 14: Work Experience Program - Building Work Place Capacity

Mentorship – Working closely with a Senior Product Owner
Internship – With a Global Organization, supporting within the Product Management Office on an assigned product under the supervision of a Senior Mentor [PGM]
Case Study Presentations – Solve Business Case Studies & Provide solution to business problem

Week 15 - Week 16: Job Market Preparation

CV Revamp – Work on your CV to reflect all the skills and experience gained
LinkedIn Optimization
Interview Preparation Guide

The Upskilling Marketplace