Content Marketing

Learn everything you need to become an effective Content Marketer

Course Description

This course gives you the skills to create impactful content that attracts, engages, and converts your audience. You’ll learn how to craft compelling stories, optimize content for search engines, and develop strategies that drive real results.

Through hands-on exercises and real-world case studies, you’ll refine your writing, adapt content for different platforms, and build a content strategy that aligns with business goals. Whether it’s blog posts, social media, or email marketing, you’ll gain the confidence to create content that resonates.

By the end of the program, you’ll be able to produce high-quality, results-driven content that strengthens brand messaging and boosts audience engagement.

Requirements:

Basic Writing Skills
A willingness to learn and explore
Familiarity with Digital Platforms
Interest in Marketing & Branding
Little or no work experience
Ability to commit at least 4-5 hrs per week

Target Audience:

Aspiring Content Writers
Freelancers
New Joiners
Entrepreneur
Student and Recent Graduates
Business Owners
Anyone looking to transition
Marketing Professionals

Overview & Gain:

Program Outline: [16 Weeks of Practical Based Training & Mentorship]

1-on-1 Career Roadmap Plan driven with Data & Market Gap Analysis
Market Focused Practical Based Training: 4 weeks
Market Focused Practical Hands-On Coaching on global projects: 12 weeks
Market Preparation – CV & Interview Prep [LinkedIn Optimization]: 3 weeks
Work on international and global project accounts
Work with Industry Experts under 1-on-1 guidance.
Interview Support towards landing a job to start your new career transition
One month of Job Support – Once You Secure a role

Week 0: Career Gap Analysis & Roadmap Planning

1-on-1 with a Specialist to understand your career needs.
Create a detailed 2-3 years career transitioning plan and how this program can kick start that short term and long term journey.

Week 1: Introduction to Content Marketing Strategy

Session 1: Introduction to Content Marketing & Strategy
Session 2: Crafting a Content Marketing Plan

Week 2: Creating SEO & Visual Content

Session 3: Writing Engaging & SEO-Optimized Content
Session 4: Visual & Multimedia Content Creation

Week 3: Social Media & Email Marketing

Session 5: Social Media Content Strategy
Session 6: Email Marketing & Community Building

Week 4: Performance, Monetization & Career Growth

Session 7: Analytics & Measuring Success
Session 8: Content Monetization & Career Growth

Week 5 - Week 10: Work Experience Program - Building Work Place Capacity

Mentorship - Working closely with a Senior Content Writer
Internship - With a Global Organization, supporting within the Digital Marketing Office on an assigned project under the supervision of a Senior Mentor
Case Study Presentations - Solve Business Case Studies & Provide solution to business problem