Content Writing

Learn everything you need to become an effective Content Writer

Course Description

This course equips you with the skills to create impactful content by focusing on storytelling, SEO, persuasive writing, and content strategy. You will explore techniques to engage audiences, optimize content for search engines, and communicate effectively across different formats.

Through hands-on exercises and case studies, you will refine your writing style, adapt content for various platforms, and develop strategies for audience growth. Practical applications will help you build confidence in crafting compelling, results-driven content.

By the end of the program, you will be able to produce well-structured, engaging content that enhances brand messaging and drives audience engagement.

Requirements:

Basic Writing Skills
A willingness to learn and explore
Little or no work experience
Ability to commit at least 4-5 hrs per week

Target Audience:

Aspiring Content Writers
Freelancers
New Joiners
Entrepreneur
Student and Recent Graduates
Anyone looking to transition
Marketing Professionals

Overview & Gain:

Program Outline: [16 Weeks of Practical Based Training & Mentorship]

1-on-1 Career Roadmap Plan driven with Data & Market Gap Analysis
Market Focused Practical Based Training: 4 weeks
Market Focused Practical Hands-On Coaching on global projects: 12 weeks
Market Preparation – CV & Interview Prep [LinkedIn Optimization]: 3 weeks
Work on international and global project accounts
Work with Industry Experts under 1-on-1 guidance.
Interview Support towards landing a job to start your new career transition
One month of Job Support – Once You Secure a role

Week 0: Career Gap Analysis & Roadmap Planning

1-on-1 with a Specialist to understand your career needs.
Create a detailed 2-3 years career transitioning plan and how this program can kick start that short term and long term journey.

Week 1: Foundations of Content Writing

Session 1: Understanding Content Writing & Audience Research
Session 2: Writing for the Web & Developing a Strong Voice

Week 2: SEO & Blog Writing Essentials

Session 3: SEO Fundamentals for Content Writers
Session 4: Blog Writing & Content Structure

Week 3: Copywriting & Storytelling Techniques

Session 5: Persuasive Copywriting & CTAs
Session 6: Storytelling for Content Writing

Week 4: Content Strategy & Career Growth

Session 7: Creating a Content Strategy & Editing Best Practice
Session 8: Freelancing & Career Growth in Content Writing

Week 5 - Week 10: Work Experience Program - Building Work Place Capacity

Mentorship - Working closely with a Senior Content Writer
Internship - With a Global Organization, supporting within the Digital Marketing Office on an assigned project under the supervision of a Senior Mentor
Case Study Presentations - Solve Business Case Studies & Provide solution to business problem