Product Analysis

Learn everything you need to become an effective Product Analyst

Course Description

This comprehensive course equips you with the foundational knowledge and practical skills necessary to excel as a Product Analyst. You’ll delve into the core principles of market research, competitive analysis, user research, and data analysis, learning how to translate these insights into actionable product recommendations.

The curriculum emphasizes hands-on learning through real-world case studies, interactive exercises, and practical workshops. You’ll develop essential skills in conducting user interviews, facilitating workshops, and creating compelling data visualizations to communicate your findings effectively.

By the end of this course, you’ll be well-prepared to contribute significantly to product development cycles, drive data-driven decisions, and launch successful products in the market.

Requirements:

Basic Computer Skills
Little or no work experience
Fundamental Understanding of Project Management
A willingness to learn, experiment, and continuously improve
Ability to commit at least 4-5 hours per week

Target Audience:

Product Managers
Project Managers
New Joiners
Product Owners
IT Professionals
Business Consultant
Student and Recent Graduates
Anyone in the Business Improvement
Anyone looking to transition

Overview & Gain:

Program Outline: [16 Weeks of Practical Based Training & Mentorship]

1-on-1 Career Roadmap Plan driven with Data & Market Gap Analysis.
Market Focused Practical Based Training: 4 weeks.
Market Focused Practical Hands-On Coaching on global projects: 12 weeks.
Market Preparation – CV & Interview Prep [LinkedIn Optimization]: 3 weeks.
Work on international and global project accounts.
Work with Industry Experts under 1-on-1 guidance.
Interview Support towards landing a job to start your new career transition.
One month of Job Support – Once You Secure a role.

Week 0: Career Gap Analysis & Roadmap Planning

1-on-1 with a Specialist to understand your career needs.
Create a detailed 2-3 years career transitioning plan and how this program can kick start that short term and long term journey.

Week 1: Fundamentals of Product Analysis

Session 1: Introduction to Product Analysis
Session 2: Market Research Fundamentals

Week 2: Competitive & Data-Driven Insights

Session 3: Competitive Analysis
Session 4: Data Analysis & Visualization

Week 3: User-Centric Product Strategy

Session 5: User Research & Customer Segmentation
Session 6: Product Road-mapping & Prioritization

Week 4: Experimentation & Market Execution

Session 7: A/B Testing & Experimentation
Session 8: Product Launch & Go-to-Market Strategy

Week 5: Analytics & Practical Application

Session 9: Product Analytics Tools & Technologies
Session 10: Final Project Presentations & Q&A

Week 5 - Week 14: Work Experience Program - Building Work Place Capacity

Mentorship – Working closely with a Senior Product Owner
Internship – With a Global Organization, supporting within the Product Management Office on an assigned product under the supervision of a Senior Mentor [PA]
Case Study Presentations – Solve Business Case Studies & Provide solution to business problem

Week 15 - Week 16: Job Market Preparation

CV Revamp – Work on your CV to reflect all the skills and experience gained
LinkedIn Optimization
Interview Preparation Guide

The Upskilling Marketplace