Social Media Management

Learn everything you need to become an effective Social Media Manager

Course Description

This course equips you with the skills to effectively manage social media platforms, grow online communities, and drive engagement. You’ll learn how to create and execute data-driven strategies, craft compelling content, and leverage both organic and paid tactics to build brand presence.

Through hands-on exercises and real-world case studies, you’ll gain experience in content planning, social media advertising, audience analysis, and performance optimization. Whether it’s Facebook, Instagram, LinkedIn, or TikTok, you’ll develop the confidence to manage social media like a pro.

By the end of the program, you’ll be able to create, implement, and refine social media strategies that increase brand awareness, foster engagement, and generate tangible business results.

Requirements:

Basic Writing Skills
Basic Digital Skills
Creativity & Willingness to Experiment
A willingness to learn and explore
Little or no work experience
Ability to commit at least 4-5 hrs per week

Target Audience:

Aspiring Social Media Managers
Freelancers
Content Creators
New Joiners
Entrepreneur
Customer Support
Community Managers
Student and Recent Graduates
Anyone looking to transition
Marketing Professionals

Overview & Gain:

Program Outline: [16 Weeks of Practical Based Training & Mentorship]

1-on-1 Career Roadmap Plan driven with Data & Market Gap Analysis
Market Focused Practical Based Training: 4 weeks
Market Focused Practical Hands-On Coaching on global projects: 12 weeks
Market Preparation – CV & Interview Prep [LinkedIn Optimization]: 3 weeks
Work on international and global project accounts
Work with Industry Experts under 1-on-1 guidance.
Interview Support towards landing a job to start your new career transition
One month of Job Support – Once You Secure a role

Week 0: Career Gap Analysis & Roadmap Planning

1-on-1 with a Specialist to understand your career needs
Create a detailed 2-3 years career transitioning plan and how this program can kick start that short term and long term journey

Week 1: Foundations of Social Media Strategy

Session 1: Introduction to Social Media Platforms & Market Trends
Session 2: Crafting a Social Media Strategy

Week 2: Content Creation & Community Engagement

Session 3: Content Planning & Creation
Session 4: Community Engagement & Brand Voice

Week 3: Advertising & Growth Strategies

Session 5: Social Media Advertising Basics
Session 6: Organic Growth Strategies

Week 4: Analytics & Performance Optimization

Session 7: Measuring Success with Analytics
Session 8: A/B Testing & Optimization

Week 5: Pro-Level Management & Final Project

Session 9: Crisis Management & Handling Negative Feedback
Session 10: Automation & Social Media Tools + Final Project

Week 5 - Week 10: Work Experience Program - Building Work Place Capacity

Mentorship - Working closely with a Senior Content Writer
Internship - With a Global Organization, supporting within the Digital Marketing Office on an assigned project under the supervision of a Senior Mentor
Case Study Presentations - Solve Business Case Studies & Provide solution to business problem